In Qatar, the e-commerce sector grows very rapidly, estimated to worth USD 3.2 billion by 2022. This offers significant opportunities for online business, both local and foreign, in Qatar. Here, we will tell you about online business in Qatar and the most commonly used digital marketing strategies.
Qatar’s E-commerce Market
The potential and opportunity for businessmen who want to conduct business in Qatar e-commerce are huge. Qatar’s e-commerce market is expected to worth USD 3.2 billion in 2022, which is a huge increase from USD 1.3 billion in 2017.
The sector grows very rapidly. There are also factors like Qatari’s high disposable income, almost 100% internet penetration rate, and high internet speed. All of these make Qatar’s e-commerce market very favorable for those who want to set up or expand their business in the country.
E-Commerce Program in Qatar
To fasten the growth of the e-commerce sector, the government of Qatar launched an e-commerce program. This program is designed to create a favorable environment in which e-commerce businesses can grow.
In 2019, the government of Qatar launched a website named Theqa. Theqa is the e-commerce gateway for Qatar’s e-commerce. It is a voluntary and non-profit government program meant to stimulate the e-commerce sector as well as developed Qatar’s local online retail sales.
Theqa Trustmark and How to Obtain It
The Theqa Trustmark is given to e-commerce businesses that have met the safety and security requirements and can guarantee that their services are according to specifications. It is used to develop trust and confidence in Qatar’s e-commerce ecosystem.
Every e-commerce business in Qatar is eligible to obtain Theqa Trustmark provided that they meet the standards. To obtain it, you need to register your business. The portal will then evaluate your company. If your company meets the requirement, you can display the Trustmark.
Setting Up an Online Business in Qatar
If you want to set up an e-commerce business in Qatar, you must first register your business with the Qatar Ministry of Commerce and Industry, the Qatar Financial Center, or Qatar Science and Technology Park. You can then register your business’ trademarks and domains and apply for Theqa Trustmark.
Qatar Business Strategy for Online Business Marketing
There are various strategies you can implement to market your business. Below are the five most commonly used in Qatar’s business strategies.
- Search Engine Optimization
To drive traffic and reach potential customers, your e-commerce website must be visible.
- Content Marketing
Content marketing is when you create and share valuable content online. Content marketing can be product page content, blogging, video content, guides, and ebooks, to name a few.
- Social Media Marketing
Social media marketing is a powerful marketing tool in Qatar. This type of marketing allows you to not only reach out to your target audience but also engage with them.
- Guest Post
Another good marketing strategy to extend your market reach.
- Influencer Marketing
Similar to guest post, influencer marketing allows you to extend your market reach. This can be a very effective strategy if the influencer’s followers are the people you want to target.
When it comes to online business, Qatar has so many to offer. Its e-commerce sector is growing rapidly and expected to remain that way in the foreseeable true. The country is also open and welcoming for foreign business, making setting up online business in Qatar even more appealing.